Privacy Policy

Due to the new requirements in accordance with the General Data Protection Regulation (GDPR) we have created a Privacy Policy that outlines what data we collect and why.

Who are we?

The Smallest Of Things is a UK Family and Lifestyle blog, written by myself, Amy.

What personal data do we collect and why do we collect it?

Whenever you visit this website, your personal data may be collected and processed. The types of data may include:

  • Your name/username
  • Your email address
  • Your IP address and/or browser type
  • Your site URL

The reason we collect and process such data is to run the site efficiently and to personalise your user experience. Non personal identifiable data such as browser type and your internet connection are collected but only for the purpose of security and statistics.

We also process data of brands, companies, organisations etc on this website which may have been provided to us by a third party. We do this in order to carry out work assigned to us by these companies.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


This site uses plugins which process some of your data. We use Google Analytics which stores cookies to keep track of usage data as well as collecting demographic information such as gender, location, age, etc.  This site uses a firewall which will also register data such as IP addresses to assess whether you pose a risk to the site.

Who do we share your data with?

We do not share any personal identifiable information with third parties for marketing purposes unless you agree to do so. The only exception being if we were required to do so by law.

When you enter a giveaway hosted on this site, you agree to have personal information, such as name, address and email address, passed onto the company who hold the prize.

Demographics may be shared with third parties but any data that can identify an individual person will not be shared without your consent. We may also share data with our web host.

Visitor comments may be checked through an automated spam detection service.

How long do we retain your data?

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights do you have over your data?

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

If you do not consent to us processing your personal data in this way then you have the option to opt out of Google Analytics tracking as mentioned above, or by enabling a ‘Do Not Track’ request in your browser’s advanced settings. This may or may not work with our security provider, but is an option you have at your disposal.

Your contact information

We process personal data under the following lawful basis:
Individuals visiting our website have chosen to do so, therefore consenting for non-personal information to be processed through this site. All persons using this site will have full access to this Privacy Policy and will not have their personal data shared unless consent is obtained.

Additional information

How do we protect your data?

We are committed to ensure that any information you disclose on this website is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable measures and procedures to safeguard and secure the information that we collect. This website is also secured by SSL.

What data breach procedures do we have in place?

This website is protected by an online firewall which blocks hacking attempts and security breaches. If there is a breach or security issue we are emailed immediately by our security provider.If there is a breach we will assess the risk to your personal data and report any significant risks to the correct authorities within 72 hours if the breach is severe and notify any individuals effected if necessary.


Continued use of our site signifies your acceptance of this policy. If you do not accept the policy then please do not use this site. This privacy policy may be updated at any time.

This policy was last updated on 5th June 2018.

If you have any questions or concerns regarding this Privacy Policy, please do not hesitate to contact me on